Staci, a leader in omnichannel logistics, is rolling out a unique solution in France: an automated packaging personalisation system designed to meet the growing demands of the e-commerce sector.
Personalisation Enhancing the Customer Experience
Staci is deploying across its e-commerce operations an automated printing system directly onto parcels, fully customisable across the entire top surface. This major innovation enables brands to personalise their parcels at every key moment of the season—Christmas, Black Friday, sales periods, new collections—quickly and automatically.
In a context where every brand must adapt in an agile and efficient way to peaks in activity, while ensuring an optimal customer experience, this solution fully meets the requirements of e-commerce.
Logos, visuals, personalised messages and delivery information can now be printed on parcels on demand before dispatch. Already proven in Belgium, the Netherlands, Germany and the UK, this personalised printing system supports the needs of e-commerce businesses internationally.
Up to 50% Savings on Shipped Volumes
The overall packing solution also provides better control over transport costs by reducing empty space in lorries, offering up to 50% savings on shipped volumes.
Through this solution, Staci aims to deliver a unique delivery experience while ensuring quality, safety and sustainability throughout the parcel lifecycle. The logistics provider automatically adjusts packaging dimensions, helping to reduce the carbon footprint of shipped parcels. Staci has also removed additional void fill materials, tape, plastics and labels, enabling improved end-of-life management of packaging.
The packaging complies with current and upcoming European regulations, using recycled and recyclable materials, for an optimal customer experience.
As an example, in 2025, nearly 1.4 million order lines shipped from Staci’s Lyon e-commerce hub benefited from this packing solution.